AI and Analytics Portal Powers Consumer Growth for Leading US Healthcare Company

A leading healthcare enterprise in the United States set out to strengthen its consumer growth strategies with a modern AI and analytics portal. By integrating predictive modeling, automated insights, and advanced data orchestration, the organization enhanced the way it understood consumer needs, identified opportunities, and optimized campaign outcomes. The result was a smarter, more informed approach to reaching and engaging customers at scale.

The Challenge:

Creating a Unified AI and Analytics Portal for Actionable Consumer Insights

The company needed a strategic platform that could align with its aggressive growth objectives in the healthcare insurance sector. Their core challenges included:

• Limited visibility into evolving consumer behaviors
• Difficulty in accessing unified insights across demographics, markets, and segments
• A need for stronger predictive intelligence to guide marketing and enrollment efforts
• Growing competition requires faster, insight-driven decisions

The goal was to build an AI-powered analytics environment capable of surfacing deeper consumer patterns while supporting the company’s broader performance and growth ambitions.

The Solution:

Integrating GenAI, Deep Learning, and Advanced Analytics for Smarter Decision-Making

A comprehensive analytics and intelligence portal was implemented to support the organization’s end-to-end data ecosystem. This included:

• Streamlined data ingestion from multiple sources
• Enhanced analytical workflows for real-time insights
• Predictive intelligence using GenAI and deep learning
• Tools that allowed analysts and business teams to explore trends more easily
• Automated decision frameworks to support faster operational responses

GenAI models enabled the organization to anticipate shifts in consumer behavior and refine marketing communication for stronger engagement and higher conversion rates. Deep learning algorithms added another layer of insight, helping teams fine-tune targeting and personalize outreach with significant accuracy.

With data science, machine learning, and cloud-based processing integrated into the portal, the organization could evaluate large datasets effortlessly and act on the insights with confidence. These capabilities helped the company improve campaign effectiveness, optimize its operations, and accelerate progress toward its consumer growth targets.

Platform Capabilities Enabling the Solution

• Data Flows: Intelligent ingestion and processing of structured and unstructured data
• Process Flows: Automated workflows that support enterprise operations and customer journeys
• Event Flows: Real-time event detection enabling proactive interventions
• ML Flows: Built-in machine learning components to strengthen decision intelligence
• Decision Automation: High-accuracy automation of business logic at scale
• Analytics & Reporting: Dashboard-driven insights for clear operational visibility
• Business Rules: Flexible and auditable rule configurations
• Enterprise Connectors: Rapid integration using ready and custom connectors
• GenAI: Automated text generation integrated into data, process, and event flows
• Multi-Channel Apps: Dynamic web and mobile interfaces supporting online/offline modes
• RPA: Unified robotic automation to digitize repetitive tasks without disruption

Value Delivered

• 68% Increase in Productivity – Driven by automated processes and streamlined workflows.
• More Than 200,000 Additional Consumers – Achieved through enhanced insight-driven growth strategies.
• MVP Delivered in 6 Weeks – A fully functional solution went live in time for Open Enrollment.

This solution was delivered in partnership with EvoluteIQ.