Greetings from DigiTech Labs !!
We are looking for Marketing Manager for one of our direct client. Here are position details.
Top 3 Skills:
Market research, analytical, communication
Position – Cross Category Insights Manager
RESPONSIBILITIES
Overall Responsibilities:
Partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business.
• Work in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities.
• He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics. Develop trends reports on Corporate Marketing key initiatives.
• Analyze CRM dashboards to improve the quality of SEA CRM programs
Specific Responsibilities include:
• Leverage Secondary/Syndicated research and Conduct Primary research to actionable insights.
• Independently manage most research, with support and guidance from manager on more complex studies:
o Secondary: Gather and analyze secondary data sources to address business issues
o Primary: conduct research to understand and predict consumer behavior, e.g.,
Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc.
Quantitative: brand health research. concept tests, usage & attitude studies, post purchase, etc.
• Manage full scope of Research Projects including:
o Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
o Determine and recommend best research methodology to address business questions
o Identify best vendor through appropriate RfP process (multi-vendor proposal review)
o Help negotiate best price with vendor(s), and manage internal finance process approvals
o Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study
o Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts
o Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines.
Thanks,
DigiTech Labs Team